njefren的部落格

I had an epiphany the other day. It appears that 80% of the world pretends to be a total idiot so that they don't have to do any work. If they pretend to be dumb enough then other people will be forced to hold their hand or do the actual chore for them. See it is much easier for the smart person to just do it rather than sit and explain it.

This is the reason why 5% of the world controls the majority of the money. There is no point getting frustrated buy it so you might as well embrace it. Treat everyone as if they don't know whether or not to left click or right click the mouse I am not kidding. My friend's mother has had a computer for 5 years and still asks the click question every time they navigate the computer.

Here are some simple ways to make your website appeal to the masses.

Lots of video. People learn things in different ways. If you are advertising to North America then you already know that it is a TV society. Most people don't even read a full book after college. Make screen capture videos that are so simple your dog could follow along.

Break things up into time segments- Too much information overloads the sense. You may want to give lots of "content" but people get distracted and bored when they can finish quickly. Break your segments up into hours or days.

Have conference calls- This is simply appealing to another part of the brain for learning. Some people prefer to listen rather then watch a video. As the old adage says "Tell them what you are going to tell them, tell them, and then tell them why you told them." Eventually your pitch will sink in.

Make the site easy to navigate- A great example of this is writing the full link "Frequently asked questions" Do not shorten it to FAQ. You may not be dumb but other people are.

There are many more ways to make your site more effective but this should set you on the right course. It may seem trivial but it will be the difference between hundreds and thousands of sales to your site.